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Nuance Unveils Siri’s Biggest Challenge, Nina

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“The next big thing from Nuance is here and it will change the face of mobile customer service forever.”

This is how Nuance introduces NINA, The Nuance Interactive Natural Assistant that uses voice recognition. Nina was unveiled this Monday and aims to be the mobile personal assistant for professional users that need intelligent, spontaneous, intuitive and accurate help.

As described in the promo video, Nina is “Your business. Your brand. Your voice. She’s a banking assistant, travel assistant, investment assistant, hotel booking assistant. The possibilities are endless.” Thus, Nuance’s next big thing is also a big challenge to Apple’s Siri.

Apple introduced Siri as a key feature of iPhone 4S, but the reputation of this personal assistant got stained when users argued that it doesn’t work as advertised. Siri can answer calls, send text messages, ask questions, play music, get directions and surf the Web, but Apple released it too soon and the biggest surprise seems to come, in fact, from Nuance.

Nina can do all that Siri is able of and moreover, can have “continued conversations with multi-turn and contextual dialogs” and can also authenticate one by his voice. AllThingsD got a demo of Nina last week and remained positively impressed by the technology; check out the entire article.


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